May 6, 2016, 8:36 pm

You wouldn’t put up with buzzed driving. PDF Print E-mail

Thank you to MullenLowe for their work on this great PSA. April is Distracted Driving Awareness Month. Please Hang up and Drive.

Responding to that phone buzz is just as dangerous. Stop #distracteddriving.

Crash Coalition: Drop the "A" Word PDF Print E-mail

Safe Roads Alliance has partered with We Save Lives and its founder, Candace Lightner (also founder of MADD) in the Crash Coalition: Drop the "A" Word.  It is an effort to get American's to stop using the word "accident" in reference to roadway incidents.  

Crashes are almost always the result of driver error, poor decisions, negligent behavior and often crimes such as drunk, drugged and distracted driving.  These events are wholly preventable, and should not be called "accidents".   

Prevalent use of the word "accident" allows people to avoid responsibility for their role in crashes.  Further, it allows drunk, drugged, distracted and negligent drivers the connotation of innocense.  

For more information, please check out our blog or our web site.  



Seat Belts PDF Print E-mail
Written by Jeff Larason   
Friday, 19 August 2011 14:21

The sad fact is that Massachusetts pays millions of dollars more in healthcare dollars each year simply because one quarter of us are not wearing seat belts. Massachusetts is embarrassingly near the bottom in seatbelt usage, ranking 48th out of 50 states. The Centers for Disease Control and Prevention tells us that nationwide, 85 percent of us are buckling up, and in many states, more than ninety percent of drivers wear seat belts—resulting in fewer fatalities and injuries, and significant healthcare cost savings.

The National Highway Traffic Safety Administration says Massachusetts’ low belt usage costs the state an estimated $170 million annually in medical, property, and lost productivity costs. If Massachusetts were to boost seat belt use to 85 percent, we would save $55 million per year in health insurance costs alone.

The national highway fatality rate is the lowest it’s been in 60 years, largely due to safer cars coupled with a gradual but dramatic increase in seat belt use during those years. The CDC reported last week a decline of more than 15 percent in non-fatal vehicle crash injuries from 2001 to 2009 – a period during which seat-belt use has increased.

“A simple step that most drivers and passengers in the United States already take—buckling their seat belts—cuts in half the chance of being seriously injured or killed in a crash,” said CDC Director Thomas R. Frieden, MD, MPH. “Yet, about one in seven adults do not wear a seat belt on every trip. If everyone in the vehicle buckled up every time, we could further reduce one of the leading causes of death.”

Statistical evidence indicates that passage of a primary seat belt law in Massachusetts would boost usage to the national average of 85%. As of 2008, one in three U.S. adults lives in states with only secondary enforcement laws. Residents of these states account for 49 percent of the unbelted drivers and passengers on U.S. roads. Nineteen states do not have primary enforcement seat belt laws – including the Commonwealth.

Massachusetts can benefit greatly from a primary seat belt law. Those who claim that opting not to wear a belt harms no one but themselves are wrong. Unbelted crashes cost all of us in the form of higher insurance fees, lost productivity, and most of all, through the heavy emotional toll that these needless deaths take on family, friends, and the community.
The absolute most important thing you can do to stay safe in your car is to wear your seat belt.  This is a fact.  No matter what your opinion is about the law, it is simply fact.

Safe Roads Alliance supports the effort in Massachuset to pass a primary seat belt law.   Those who claim that opting not to wear a belt harms no one but themselves are wrong. Unbelted crashes cost all of us in the form of higher insurance fees, lost productivity, and most of all, through the heavy emotional toll that these needless deaths take on family, friends, and the community.

If you support this effort, please "like" our Facebook page "I Support a Primary Seat Belt Law in Massachusetts".

Last Updated on Friday, 06 March 2015 17:40
The Parent’s Supervised Driving Program to Improve Teen Driver Safety PDF Print E-mail
Written by Jeff Larason   
Thursday, 27 March 2014 00:00

Safe Roads Alliance has developed The Parent’s Supervised Driving Program to improve teen driver safety. The premise is simple: Parents have tremendous influence on teen driving behavior, particularly during the required supervised driving phase of the driver’s training process. A recent study from the AAA Foundation found that parents are lacking the resources, knowledge and strategies to provide the optimal driving guidance to their teens.

Despite their best intentions, parents do not always:

a) model best driving behavior themselves
b) supervise teens in a variety of driving conditions and circumstances
c) stick with active teaching long enough for their teens to learn “higher order” skills such as looking ahead, detecting dangers, or anticipating the actions of other drivers.PSDP CoverSpread SRA

As a consequence teens are too often ill prepared for the variety of conditions they face. This results in teens making poor decisions once the license is granted and they are driving alone, without supervision.

The Parent’s Supervised Driving Program addresses these needs with a clear, step-by-step sequence of lessons created by the nation’s leading driver education experts. The Program reflects the best practices for learning basic, as well as higher order, driving skills.

Visit the The Parent's Supervised Driving Program website to download a copy of the guide as either a PDF or for your e-reader.

The Program offers a mobile app called RoadReadyTM as part of its national effort to reduce teen crashes. RoadReady offers parents a tool to log the time they spend teaching their permitted teen to drive. Optimized for iOS7, RoadReady tracks logged drive times against the state Graduated Drivers Licensing (GDL) requirement for parents and teens to drive together for 30-70 hours before teens receive their driver’s license. RoadReady’s functionality offers parents an easy, efficient way to guarantee their teen receives the most experience behind-the-wheel, including allowing parents to:

  • Log teen Learner’s Permit driving time automatically with GPS
  • Manually enter previous drives
  • Monitor progress against state requirements
  • Log-in from multiple devices
  • Track multiple drivers
  • Record road type, weather conditions and distance
  • Export and print a driving log
  • Access suggestions for teaching safe driving practices
  • Receive badges for driving accomplishments

RoadReady also offers a distraction-free supervised driving experience – users can put the phone away while driving and resume the app experience once they park. 

Visit the RoadReady website for more information and to download the app.

The Parent’s Supervised Driving Program is sponsorship supported and currently provided by DMV and state partners' licensing agencies to every teen learner's permit recipient at no cost to the state or to the parents.


Last Updated on Monday, 05 October 2015 15:07
Drive Smart PDF Print E-mail
Written by Jeff Larason   


  • At least 77% of traffic crashes are the result of driver error.
  • Motor vehicle crashes are the #1 cause of death for 16-24 year olds at 48.5%.
  • Nationwide, 43% of first-year drivers and 37% of second-year drivers are involved in car crashes.
  • Advanced driver training has reduced that rate to 4.6% of first-year drivers, as determined in a four-year study.

Smart Driving

  • Get Advanced Driver Training for all ages
  • Smart driving position: hands at 9 and 3 o’clock
  • Speed appropriate to laws and conditions
  • Follow the 3-second rule (Watch Video)
  • Look as far ahead as possible
  • Know ABS (anti-lock braking system) operation
  • Drive a safe, well maintained car
  • Drive a vehicle with a low center of gravity
  • If you are using your wipers, your headlights should be on as well

Be a Healthy Driver

  • No impairment from alcohol, drugs, or sleep deprivation
    Drowsy Driving:
  • Don’t tailgate
  • Keep calm
  • Back off from road rage: Learn to let go of anger and move on.
    How do you deal with road rage? It is essential to keep calm while driving, and dealing with road rage is no exception. There are two main components when road rage is in-volved: you and the other driver. By maintaining a courteous mindset, we can make our roads safer by remaining confident and controlled and ultimately, safe on the road. Losing control of your emotions behind the wheel can mean losing control of your vehicle. It is important to learn to ‘let go’ when another driver becomes angry or angers us. Avoiding eye contact is a good start.
    Studies on aggressive driving: AAA’s Foundation for Traffic Safety website
    What to do when confronted with road rage: and Prevent Road Rage

Avoid Distractions

  • Do not use cell phones while driving; pull over, if necessary
    Driving distractions are serious and have become an increasingly problematic issue, par-ticularly with the ongoing use of cell phones and blackberries. At the least, a cell phone conversation while driving takes away much of your attention. More serious, and recently with fatal consequences, is text messaging while driving. Texting not only distracts drivers from the mental processes required for driving, but it forces drivers to look away from the road, often for extended periods.
  • Music can be helpful to a driver, particularly on long journeys, however, it should be kept in mind that your focus is to be on the road at all times
  • Do not allow extraneous distractions such as eating, reading, applying makeup, or using a PDA or game console
  • Do not allow disruptive passengers to ride with you
    In addition, the combination of loud music and chattering passengers can take our focus off the road. Things happen fast while we’re driving, and keeping this in mind can reduce acci-dents and prevent the potential for tragic events that all too often occur due to driving dis-tractions.

Wear Seatbelts

  • Ensure that all seatbelts are fastened
  • Wear your seatbelt:
    It is safer. Seat belts save lives. You are less likely to be injured in a crash and will be better prepared to deal with an emergency situation if you are wearing your seat belt. If you need to take emergency action while driving, a seat belt can help to keep you better posi-tioned behind the wheel so that you can more effectively maintain control of your vehicle. More information:
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Drive Smart Facts
  • At least 77% of crashes are the result of driver error.
  • Motor vehicle crashes are the #1 cause of death for 16-24 year olds at 48.5%.
  • Nationwide, 43% of first-year drivers and 37% of second-year drivers are involved in car crashes.

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